Two brothers on opposite sides of the world keen to collaborate in the business space stumbled upon changing the men’s underwear game forever. With currently only high-end, chiseled ab brand names or the bright, loud, anti-chafe problem solvers, we found nothing (noteworthy) for the average guy. The average guy who just wants to be comfy and feel sexy at after-work drinks or on date night.

We’ve personally searched the world for the highest quality, ethically sourced, comfiest material. (Personally tried and tested by yours truly). We have found the most lux material, at the perfect length, and stylish designs, just for you.

We want you to actively choose Kit from your underwear drawer because they make you feel the best.

You are welcome.